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Contract type : CDI
Experience : 3-5 years
Status of position : Employee

DESCRIPTION OF THE COMPANY

Activities of the company:

For more than four decades Mecalac has been designing, manufacturing and distributing leading edge urban construction equipment. Driven by a philosophy of constant innovation, and a frequent recipient of international design awards, Mecalac offers a wide range of excavators, wheel loaders, site dumpers, backhoe loaders, compaction rollers and other custom equipment.

Established in 76 countries:

Europe (Including Russia), Canada, USA, Latin America, Africa, Middle East, Australia.

The Mecalac group:

  • 5 industrial subsidiaries,
  • 9 sales companies,
  • 1 network of more than 220 independent distributors worldwide
  • 5 ranges, 59 products: excavators, loaders, backhoe loaders, site dumpers, compaction rollers

PURPOSE OF THE JOB

Define and implement the product marketing strategy to promote the range of loaders on all targeted markets.


HIERARCHICAL LINK

Product marketing manager


MAIN ACTIVITIES

In accordance with company rules, procedures and standards and in line with the company’s strategy:

Knowledge of the market and customers:

  • Define customer segmentation.
  • Follow up of the competition, participate in benchmarking and comparative testing.
  • Participate to the definition of the pricing strategy.
  • Detect and address the various market opportunities.

Communication of differentiated, clear and relevant product positioning:

  • Define the product marketing strategy.
  • Optimize the sales strategy (by market sector, customer category, ...).
  • Positioning the products and create messages.
  • Create content for web and social media in collaboration with the communication department.

Construction of tools for sales teams to ensure commercial success:

  • Define and create sales support tools.
  • Define and lead commercial trainings.
  • Analyze best practices.
  • Create comparative documentation, thematic, ...

Involvement in the success of the launch of products:

  • Program and follow the launch of products.
  • Ensure the follow up of distribution channels in relation to the sales department.
  • Define actions to be implemented in response to sales performance.
  • Participate to the organization of events and shows.

REQUIRED QUALIFICATION

  • Graduate engineer preferably with a strong interest in marketing.
  • English proficiency. The knowledge of French is a plus.
  • Experience of 3 to 5 years in a marketing department within a mechanical or similar industry.
  • Proficiency in the Office Suite.

REQUIRED SKILLS

  • Creative
  • Curious mind and openness to other cultures (opening up to the international market)
  • Sense of observation and listening
  • Ability to work as a team
  • Strength of conviction, leadership
  • Interpersonal skills
  • Ability to analyze, summarize
  • Ability to be proactive
  • Mobile

COMPANY CONCERNED

Mecalac Group Services (Annecy-le-Vieux, Haute-Savoie, France)


DESIRED START

As soon as possible

Application Form
Product Marketing Specialist Loaders


Vous

Contact

Attached documents to any application


"The information collected on this form is recorded in a computerised file by GROUPE MECALAC S.A.S. for its own account and on behalf of its subsidiaries, for the management of their customers and prospects file, and more particularly to allow the processing of your request. It is intended for the service you selected in this form. It is kept for the time necessary to process your request and for 5 years from the end of your last contact. Due to the organisation of GROUPE MECALAC S.A.S., which is an international group, your personal data may be transmitted to other companies of the group, located in the European Union. The boxes marked with an asterisk must be completed because they are necessary to process your request. In accordance with the "Information Technology and Freedoms" Act and the European Regulation for the Protection of Personal Data applicable from May 25, 2018, you can exercise your right concerning your personal data and have it rectified or deleted, by contacting us: [contact@mecalac.com]. In Accordance with Article 40-1 of the "Information Technology and Freedoms" Act, you can define instructions concerning the storage, erasure and communication of your personal data after your death. We strive to take all necessary care in the processing of your personal data. In case of difficulty, you can contact us directly or, if necessary, submit a complaint to the French Data Protection Agency (CNIL)".